Reid About It

Gatorade has now pulled out of the Tiger Woods business, cancelling their endorsement with the golfer after Tiger experienced the worst week of publicity ever.

However, Gatorade said they were already planning on getting out of their deal with Tiger Woods anyway, and it had nothing to do with the revelations that Tiger's been sticking it to every Cracker Barrel hostess in every town with a municipal golf course for the last few years.

Really, Gatorade? What do you think, we're made of stupid?

Why lie to us like we're Larry King or something? We know why you did it. You're not fooling anyone.

Why not just come out and say, "We've had a great run with Tiger, but we don't really want to be the official sports drink of infidelity. We don't want to have to run commercials where instead of a pro athlete drinking our stuff, it's a sweaty adulterer in a cheap motel who bangs down a bottle of the old lemon-lime, then goes back to sticking it to a cocktail waitress."